Power of Live Streaming for your next Marketing Event

Live streaming has become extremely popular in the last couple of months, with everybody from celebrities to big name businesses and many other individuals giving this new type of app a go. Live streaming is available through a number of apps but the most popular are Meerkat and Periscope, Periscope becoming the default, native live streaming app offered by Twitter. Whilst you may have seen live streaming apps in action you may be wondering how they can be a valuable tool for your business and the answer is in many ways, especially when it comes to your events and workshops.
In the simplest terms, a live streaming app gives you a window into another world, an event or a location where other people are and you see what they see – it could be a concert, a marketing event, a conference or even just the general office, depending on what the creator of the stream has decided they want to share. This can be used by your business in many different ways but first we’ll take a look at the two leading live streaming apps.

“Broadcasting your next event via email is one of the best ways to get your subscribers, networking companions and customers interested and the more innovative your emails, the more engaged your audience is going to be”.

Meerkat versus Periscope

Of the two apps, Meerkat was launched in March this year and on launch it gained a huge amount of interest and over 120,000 sign ups in just the first month. It began to be used for new product launches and demonstrations, events and other brand marketing campaigns and it seemed like it was genuinely an app destined to play a role in the future of all modern business, until Periscope arrived.
Periscope was bought by Twitter in the same month Meerkat launched and the majority of marketing experts immediately saw its huge potential, in comparison to Meerkat and the improvements it offered including 24 hours of access after the live stream to watch the footage, analytical data after filming to help assess the effectiveness of the live stream and Periscope also presented a cleaner, more user friendly interface. Whichever service you choose to use, you can incorporate your live streams into your business in a number of ways, strengthening your marketing.

Live stream your next event

Utilising one of these new live streaming apps is a great way of getting more people involved in your next marketing event or workshop. Training seminars which may be open to select staff members can be made more widely available with the use of a live stream and you may be able to cut the costs of renting rooms and meeting space by keeping the physical audience to a minimum as others can watch via live stream. This can be said of any live event that you are attending or even if you have staff members attending an external event, with permission of the organisers, the content can be fed back to the rest of the team with the help of Periscope or Meerkat. Live streaming is also a powerful tool for making marketing emails and newsletters more effective and attention grabbing.

Maximising the value of your live stream technology

Broadcasting your next event via email is one of the best ways to get your subscribers, networking companions and customers interested and the more innovative your emails, the more engaged your audience is going to be. Adding value to your emails gives them more of a purpose for the readers, and giving them something for free, such as insight into your next event if they can’t attend, through a live stream, they may be more inclined to come along to your next event or get involved with your business.