Case Study : Design from scratch – The Top Note

Crafting and developing the branding for a client from scratch is always an exciting challenge here at DotImpact.  With every project we look to ensure the client’s full brief is met and the essence of their original idea becomes central to their website’s branding and identity.
We have recently created and launched a new website as well as branding for one of our clients, The Top Note – turning a basic initial concept into a fully functioning website, recognisable branding and integrated social media.
Background
The Top Note is built on the passions of its creator, Stuart Parkinson, for all things micro and macro-economics. Forging a successful career within the financial and strategist sector he has developed a passion for consumerism.
This has been teamed with a desire to create a thought-provoking blog-style resource to help consumers become ‘more price savvy’ and this has developed further into full scale investigation of price comparisons of large brands, particularly in relation to the supermarkets sector. The Top Note is a sophisticated blog which offers original articles and blog posts covering a wide range of different financial and consumer-focused topics.
Challenges
Stuart came to us with no online presence, platform or branding. Our expert team were able to work with him to visualise and create his brand, which was then interpreted onto the website, with many in depth discussions and conceptual drafts, focusing heavily on typography.
How we helped

• Complete brand generation from scratch with regular and consistent input from the client ensuring his satisfaction with the concept.
• Aiding in the alignment of the blogging site with the client’s overall brand vision
• Full website development, design and build, with a clear focus on creating a striking platform for readers, generating brand awareness and a simple, effective user experience
• Integrated social media, specifically Twitter and LinkedIn to enable the client to build brand awareness and give the client more opportunity to engage online.

Here’s what the client said:
“DotImpact were able to take my basic idea and transform it into much more. My idea became a fully-fledged brand and my website allows me to write and blog in the way I had planned on a much more professional-looking and appealing platform. I could not be more pleased with the results and thank DotImpact for all their input and commitment, especially during the early concept stages.”