5 Reasons Why Social Media Marketing Works

Social media marketing is not your nemesis. While the likes of Facebook and Twitter may at times seem like a minefield, they can in fact be your best friend. Why? Cast your eyes over the five following reasons, and you’ll be able to answer that question for yourself.

1. Social media sets the tone of your business

From your cover image to 140-character tweets, everything you do online is a chance to set the tone of your business. Social media is highly accessible, and that’s why it’s a great way to convey your brand image with confidence that it will be seen and heard.

2. You can talk, listen, and build relationships

Geography is no longer a barrier to business. There’s no need to wait for a customer to walk through your door or pick up the phone to start building a relationship with them. Social media allows you to open meaningful dialogue with your audience. It’s the perfect opportunity to showcase your expertise, listen to their needs, monitor brand sentiment and keep a beady eye on competitors.

3. It’s cost-effective

The majority of social media platforms are free to use. You may fork out cash for advertisements, sponsored posts or membership upgrades, but in most cases the only cost is in time and effort. To get the most from your social marketing, don’t forget to monitor the amount of time you put each network and campaign. Social media should be cost-effective, not a drain of resource. Use your time wisely – or outsource to someone who knows how – and keep a firm eye on ROI.

4. You’ll get a thumbs up from Google

Google’s number one objective is to rank relevant, useful content high in their search results. To do this, Google takes social media into account. Are people engaging with your brand? How interesting are you, really? It’s a vital part of the bigger picture, and that means social media matters to SEO.

5. Online meets offline

The remit of social media goes far beyond the confines of a smartphone or computer screen. Online and offline activities go hand in hand – which makes for a seamless and engaging customer experience. Integrate your online campaigns with print press, radio advertising and marketing collateral. Bring your online community into the real world with meetups or special events. Your imagination is the only limit!

So, what next?